Using Google Trends Data for Content Marketing Strategy

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So, let's analyze the query "Oscar" through Google Trends.

We see that over the last 5 years this term has been most frequently searched for at the same time. Namely, at the end of February - beginning of March.

Using Google Trends Data for Content Marketing Strategy

What is this connected with? Well, of medical practice email list course, with the main event of cinematography – the Oscar award ceremony, which is held precisely during the period mentioned above.

This information can also help your development. For example, if you are a blogger and write about cinema, you need to include in your plan for February-March the publication of material on the topic of this ceremony. This example, although too obvious, perfectly explains the need to use Google Trends.

Let's consider a more complicated case.

In the graph above, you see that a certain query peaks once a month. What word could it be based on? The correct answer is "Full Moon".

Let's consider a more complicated case.

But how to optimize the content taking into account the information revealed? Publishing a message about the upcoming full moon every month is stupid and pointless. Or maybe write one article on the specified topic and update it, filling it with new information?

It's pretty easy. All you have to do is adjust some numerical data and add fresh facts. If you want, you can even automate this process. Such simple and quick actions will help keep the content relevant.

If desired, this process can be completely automated.

Here is an example that is even less obvious.

A Google Trends search for the phrase "scary masks" shows that the peak in searches is in October. Well, the obvious reason for this is the approach of Halloween.

From a Google Trends search of the phrase "scary masks"

What can be done?

One way is to publish a post called “Top 10 Scary Masks of 20**”. Of course, the title may be different. Just like in the previous example, you can keep the material relevant by updating it annually.

YouTube
Google Trends is also essential for YouTube users. After all, it allows them to find out what visitors to the most popular video hosting site are searching for.

Despite the fact that Google owns YouTube, the frequency of queries differs between them. This is proven by the data obtained as a result of checking the term "new movies" using the described tool. Over the past 8 years, the relevance of such a query in Google has gradually decreased.