Setting up CRM on your own and neglecting the services of integrators

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As research shows, 35% of CRM users believe that the main difficulty in switching to CRM solutions is software integration. If it turns out that the necessary integrations are not supported by the selected system at all, then this problem can become fatal.


Most companies treat implementation very lightly. They delegate it to either an IT specialist or the head of the sales department himself. But the problem is that each of them is competent only in his own area: the head of the sales department is well versed in business processes, but does not have sufficient knowledge in the IT field; the IT specialist knows his area of ​​responsibility, but is far from understanding the specifics of the business.

Who do we all turn to when we have a pastors in the us email list problem (car breakdown, toothache, burst pipe, etc.)? That's right, to professionals. We are not auto mechanics to overhaul an engine, not dentists to put in a filling, not plumbers to fix a flood.

The same goes for CRM. Of course, you can set up the system yourself, spending a ton of time, nerves and effort. But it is easier to hire professionals who have dozens or even hundreds of projects under their belt. They have already thoroughly studied the specifics, are familiar with the system's features, and have made more than one mistake before they understood how CRM should work correctly and effectively.

According to the common principle of efficiency, 40% of the benefit from integration comes from proper planning, 20% from using the right technologies, and 40% from proper management. So, if you want to implement an IT product without errors, work “with feeling, with sense, with arrangement,” and the result will pleasantly surprise you.

4 examples of successful CRM implementation in Russian companies
Let's look at examples of the results of CRM implementation

Example of CRM implementation in a travel company
ATH Business Travel Solutions is a company that specializes in corporate tourism. The number of employees exceeds 200 people. The company has 5 offices in cities such as Moscow, St. Petersburg, Samara, Nizhny Novgorod, London. BTS's immediate plans include developing a regional network and opening representative offices in 15 cities in the Russian Federation.

Business Travel Solutions was once created as a result of the merger of two companies, one of which was engaged in air transportation, and the other - in the formation and implementation of orders. The merger took place quickly, the IT infrastructures were combined into one whole with a common financial block. But the information about clients remained in different databases, so a lot of time, effort and financial resources were spent on processing orders.