One of the ranking factors is the presence of a keyword in the URL. But this criterion is so insignificant that it is not worth spending time and effort on restructuring the site to ensure that the keywords are included in the addresses.
Google support has this information: "URLs with keys that are relevant to the content and structure of your site are more convenient for resource visitors." But most often, users do not even see these addresses.
If you include a target ranking keyword in the URL, Google will treat it as an additional factor signaling the content of the page, and nothing more.
Keyword at the beginning of the title
It is the keyword at the beginning of the psychiatrist email addresses title that has the strongest impact on ranking, according to a study by Moz. In addition, some people only read the first two words of the title – this is objective information collected during user experience studies.
The best separators for headings are dashes, commas and spaces, but underscores are contraindicated: the search engine will have difficulty recognizing them.
Description
Google often ignores this tag, presenting the first paragraph of the article in the snippet. This was confirmed by the Yoast company, which found out that the system does not prefer long or short descriptions, not filled with keys or "empty", but simply takes sentences from the first text paragraph.
There is a report in Google Search Console that identifies duplicate descriptions as a problem, but in reality this is just information. So don't give the description too much importance.
Keys in meta tags
Keyword meta tags do not have a direct impact on promotion, but optimization of the latter is closely related to clickability and improvement of behavioral factors.
The most important first-level heading – the H1 tag – gives Google a strong signal, allowing the system to draw conclusions about the content of the site, increase the relevance of the page to user queries with a keyword. In addition, the key in the description helps the search engine determine the topic of the content, which is assessed positively by the system.
Internal Google Page Ranking Factors_Keys in Meta Tags
Keys in h2 or h3 headings also contribute to promotion, but you need to be careful with this. Part of the ranking algorithm "Panda" does not accept an excessive number of keywords in headings,