Promoting individual website pages using transactional queries

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Surely you have heard the widespread myth about the selection of a semantic core based on the principle of "one high-frequency key is used for one landing page". Do not take any hypotheses on faith, be sure to check and evaluate them yourself.

Many resources are ranked in the Top 3 and Top 5 by 200-300 key phrases of varying frequency. Let's use the Serpstat service to see how many key phrases one page of the Wildberries online store is ranked by.

Promoting individual website pages realtor email list using transactional queries

So, we have proven once again that one web page can be promoted effectively (in this case, it ranks first in search results) by a large number of keywords: in Yandex (in Moscow) – by 615 keywords, in Google (all over Russia) – by 522.

Disadvantages of this method:

Creating a lot of web pages that users don't click on from search engines results in poor click-through and host behavioral ranking factors.

The volume of the semantic core is limited.

The resource is promoted using highly competitive keywords and is unlikely to end up in a leading position.

The web page is not optimized for all search phrases that can rank for this landing page.

Working with a limited number of keys for one web page leads to a minimum volume of traffic. This strategy is suitable only for promoting a small number of keys with reporting for the positions occupied.

The correct selection of transactional queries for promoting an online platform implies:

Analysis of competitive resources occupying leading positions in search engine results.

Identifying the keys by which certain pages are successfully ranked and forming a semantic core for resource promotion.

Correct compilation of the semantic core of the site
Correct compilation of the semantic core of the site

Often, owners of Internet sites try to bring their projects to leading positions for the most effective search phrases of competitors. The point is that they forget to take into account the correspondence of keys to the content. This also includes the presence of certain functional elements, assortment, etc.

Let's say an online store selling men's gloves at retail is promoted using the keyword "men's gloves wholesale" only because a competitor's site is effectively ranked for this phrase (and the competitor sells men's gloves both at retail and wholesale).

Obviously, promotion for such a transactional request will be ineffective, because the specified service is not available on the site. Another example: a web page is optimized for keys with the word "cost", although prices are not indicated on the site. Promotion by keywords will also not yield any results.