Contact forms are only partially suitable for obtaining comprehensive information about prospective customers. The more information is required, the more form fields have to be filled out. However, too many fields put customers off. For B2B lead generation, surveys are therefore a clever alternative to obtain all the information you need.
Your database may be full of leads, but you're still not really satisfied. You don't have any information about each lead other than their name and job title. But what are the real pain points, what are your leads concerned about? What solution do they need to fulfill certain tasks? How far are they from making a purchase? Are they even the right decision-makers?
Lead generation is a bit of a dilemma. On the one venezuela whatsapp data hand, short forms make users more likely to sign up. On the other hand, they say almost nothing about a lead. Even if a marketing automation platform can track the user's buyer's journey , it cannot address the user directly. But there is another way to get the coveted information: qualified surveys.
Lead generation B2B: with forms and surveys
Innovative marketers use surveys as an ideal complement to contact forms in B2B lead generation . Best of all, high-quality survey solutions can be integrated into your marketing automation platform to synchronize the results with your leads and thus improve your lead scoring .
Here are four ways to use surveys at every stage of the marketing funnel , from awareness to decision, to gain valuable insights about your leads:
1. Use surveys to identify Marketing Qualified Leads (MQL)
At first glance, you don't get much out of the little information you get from a simple contact form. But you can send your prospects a survey. This will help you find out, for example, who is ready to buy and who needs more information.