Relevancy and Engagement: Highly relevant emails are more likely to capture the attention of your subscribers. By sending content that matches their engagement level, you improve the chances of them opening and interacting with your emails, which can positively impact your sender’s reputation and deliverability.
For subscribers with low engagement, consider implementing win-back campaigns. These campaigns are designed to re-engage subscribers who haven’t interacted with your emails. They egypt telegram screening may include special offers, reminders, or updates to pique their interest.
List Hygiene: Segmentation based on engagement also helps with list hygiene. You can identify and remove inactive or unresponsive subscribers from your list to maintain a healthy and engaged audience. This, in turn, can improve your email deliverability and open rates.
Frequency Adjustment: Highly engaged subscribers may appreciate more frequent communication, while low-engagement subscribers may prefer less periodic emails. By segmenting based on engagement, you can adjust the frequency of emails to match each group’s preferences.
Avoid Overloading Subscribers
While segmentation allows for personalization, it’s crucial to strike the right balance and avoid overwhelming subscribers with too many emails. Here’s how to approach email frequency effectively.