Traditional media outlets are a valuable advertising option for many businesses, often working in tandem with online buys. These include television and radio advertising as well as out-of-home (OOH) media, such as billboards and signs at transit stations. To maximize ROI for these ad formats, media teams must be creative and well-informed about the needs and habits of their target audiences.
TV
Our definition of TV is evolving as most people typically watch both linear TV and Streaming TV on the largest screen in the house—often, in the living room. If you’re working with the right partner, they will work with your budget to plan a media buy that will help you achieve your goals. Agencies like Tinuiti do have campaign minimums to ensure a clear read on results, but both linear TV advertising and Streaming TV advertising may be more affordable than you think—particularly for campaigns designed to test the performance waters.
Radio Networks
Radio advertising is an established germany telegram screening advertising medium that enables you to reach wide and varied audiences while they work, commute, exercise, cook and clean, and more.
Radio advertising is broadly broken into two categories—terrestrial radio (traditional) ads and Streaming radio ads. While traditional radio advertising has its benefits, one of its biggest drawbacks is the difficulty in measuring its performance.
At Tinuiti, we typically recommend digital audio advertising as an alternative to terrestrial radio. For Streaming radio ads, we are able to track KPI outcomes, and use those learnings to continually improve our clients’ campaigns.
“Streaming audio is very measurable. Similarly to Streaming video, we use data to measure the impact of impressions across the audio landscape, including podcasts, without relying on HDYH surveys and promo codes.”