SMS Contests and GDPR: User Privacy
In SMS contests, but in contests in general, it is important to pay close attention to user privacy .
The GDPR , which came into force on 25 May 2018 in Europe, is the Regulation that addresses the processing of fully or partially automated, and the non-automated processing of personal data contained in an archive or intended to be included in an archive.
With the introduction of this new privacy law, clearer rules on information phone number list philippines and consent have been introduced , establishing limits on the automated processing of personal data.
Since the phone number is considered personal data, launching a contest via SMS must comply with the GDPR . Otherwise, the company can face very high fines.
Even in this case, however, using Leevia for your contest you will not have to worry about anything. All our products comply with current regulations in terms of data processing and user privacy.
The Evolution of SMS Contests
Although SMS contests are a great tool to gain strong contact with your community, they are certainly not the best strategy to relate to people on an equal basis . With this type of contest, in fact, people will simply send a text message to participate in the contest, but it will not be possible to establish a direct dialogue due to the limitations of SMS (first of all the fact that they are paid, given that most mobile operators no longer include them in their packages).
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