Bonus: While these common categories can be impactful, take the recommended products concept a step further by personalizing a customer’s experience. Brands that use Rebuy can create a widget of featured products that dynamically displays products based on the page visitor’s purchase and browsing history.
Featured Content
This is where brands can get creative. Keep in mind that the users visiting the order tracking page are either first-time customers that a brand should want to turn into long-term, repeat-buying brand evangelists or they already are exactly that. So, dedicate another section of the page to displaying content like:
Entry form for a product cameroon telegram screening giveaway actively running
An embedded social post that has historically performed well
Other
This tracking page serves as prime real estate to showcase anything you’d like to share with your customers- loyalty programs, refer a friend links, review requests, post-purchase surveys, starting a return, etc. You have full control over the content you’d like to add.
Conclusion
When a brand sends customers a tracking number and directs them to a Google search, there is a massive missed opportunity to create a positive experience and upsell a user into making an additional purchase. Brands can do both by creating a simple yet effective on-site tracking page.