Student-athletes
@aislynsdiary 12 hours of my busy day? #d1 #studentathlete #college #dormlife #d1athlete @olivia rickle ♬ original sound – 60 second sounds
Countless student-athletes have helped grow their platform by creating content around their daily lives and the struggles of balancing sports with being full-time students. And because they are in their teens and early 20s, TikTok student-athletes integrate perfectly with the rest of the platform’s user base.
Formerly, amateur athletes would cyprus telegram screening have been off-limits for marketers. But recent changes to name, image, and likeness (NIL) laws have opened up plenty of opportunities to leverage a whole new batch of creators.
Extreme sports athletes
@johnni.dijulius Human Catapult (I am a professional- do not attempt) #basejump #skydiving #adrenaline #adventure ♬ original sound – Johnni DiJulius
Ever since the X Games brought these niche sports into the limelight in the 90s, audiences haven’t been able to get enough of extreme sports athletes. These creators also have a lot of range in their marketing potential, as brands have leveraged extreme sports athletes to run successful campaigns for everything from streetwear to skincare.