You can boost conversion rates byretargeting these cart abandoners since this audience has shown specific interest in your product.
According to Sleeknote, the average shopping cart abandonment rate is 69.57%. More than half the traffic visiting your store will abandon their cart.
So keeping an eye on the abandonment rate and converting abandoners into buyers is what you want to do. It may sound complicated, but it’s pretty straightforward: use a marketing automation platform like Omnisend to automatically send one or a series of cart abandonment emails to catch those shoppers soon after they’ve abandoned their carts.
Here’s the formula to estonia telegram screening calculate the cart abandonment rate:
Cart abandonment calculation formula
06. Average order value (AOV)
AOV is the average amount of money spent each time a customer orders something from your store. This can be for one product or multiple products bought together in one order.
The formula for AOV is relatively straightforward:
Tracking AOV as an ecommerce metric helps you set benchmarks and goals for the future.
Some marketers consider AOV to be one of the vital ecommerce metrics. Why?
Increasing traffic or optimizing your store for conversions will cost you, but you can increase AOV without spending a penny by getting shoppers to buy more products in each order.