Engagement is fundamental to strong loyalty programs. Reward shoppers for their interactions with your brand. Incentivize customers to create product reviews and user-generated content in exchange for discounts or points. This has the added benefit of fueling conversation, creating a personality around your store, and encourages new visitors to participate. “Refer a friend” bonuses are another effective way to expand your community while rewarding existing members for their engagement.
4. Incorporate Values
Today’s shoppers are more socially and ethically indiatelegram screening aware than ever. Shared values should significantly influence your community ethos, as well as your overall site content and shopping experience. If your audience cares about sustainability, for example, incorporate this in the messaging and styling of your loyalty program. Most importantly, back your statements up with action. Highlight sustainable practices throughout your store, promote eco-friendly or cruelty-free products in your merchandising, and make relevant results easy to find via your site search and category filters.
5. Analyze Results
As with any promotional offer, it’s essential that you analyze the success of your subscription-building efforts. A/B test your messaging, banners, and offers to identify which tactics resonate with your audience. Additionally, keep an eye on membership engagement levels post-subscription. Do loyalty club customers return to your site? Do they leave product reviews or interact with your brand on social media? What is the customer lifetime value of a member versus non-me.