Google Tag Manager is a virtual container that allows additional codes, like web tracking, to be configured and deployed instantly on the website. This has several advantages, such as:
No developer is needed once the jordan telegram screening Tag Manager is integrated. For example, marketing can independently integrate tracking without needing development.
Google Analytics 4 can be expanded with customizations without having to work on the website's source code.
Integrated versioning allows for tracking and undoing changes.
Multi-user capability and permissions management are available. Users can create tags but not publish them, while another user performs the final review and testing before the content is published.
We generally recommend setting up GA4 with the help of Tag Manager as it allows you to track many more and especially personalized events. To send event data from Google Tag Manager to GA4, you need two tags that work together.
Firstly, the Google tag enables the data flow from the website to Google Analytics and other destinations, and GA4 event tags. With a GA4 event tag, you can set up custom events on the website without needing to write code. The data will then be included in GA4 reports.