While brands used to communicate only through advertising and physical stores, the advent of social media means companies can do more and communicate more frequently. The tone of your communications in advertising and social media channels is also part of your brand strategy.
Nike and Old Spice are two examples of clever brand tone--in two very different ways .
Nike is a multinational sporting goods retailer with an extensive ecuador mobile database t social media presence, from Twitter to Facebook and even Pinterest. Across these platforms, Nike has created a specific tone that can best be described as inspiring, authoritative, and determined, which aligns well with its brand. The company’s inspiring energy encourages consumers to actively engage with its brand.
Auntie Anne’s took a completely different approach to their brand voice. The company brought in some young marketing talent and focused on creating a relatable, youthful, and modern brand. Its Twitter page is full of humor and banter, with occasional plugs into its products. By prioritizing new brand partnerships, jokes, and community-created content, Auntie Anne’s built a strong relationship with its audience and significantly increased brand awareness.