How would you attack your company as a competitor?

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Have you ever asked yourself that question? The answer could well lead to a completely new idea that you can experiment with again. That leads to new actions, plans and strategic choices. By asking yourself this question, you anticipate your competition. And that is essential to remain proactive and to use all possibilities before someone else does.

Want to read more trends in online marketing?

Read the full article with 21 online trends by my colleague Tineke here
The 24 online marketing trends from email contact lists uk Joris' article can be found here
Legislation
Google Analytics, the privacy law, third-party cookies. There are quite a few changes and novelties in the field of laws & regulations for this year. Vincent de Winter (Piwik Pro) listed 6 of them .

6x legislation & regulations: this is what we can expect
Marketing has been reshaped by the new laws and regulations in recent years. This year is no different and we can expect some important adjustments again.



Organizations should read up on the new regulations carefully to prepare themselves

Not fully read yet? I will briefly share the most important points with you so that you are aware of the biggest changes.

Better enforcement
Things are not yet running smoothly in the area of ​​enforcement. According to some Dutch people, the Dutch Data Protection Authority is too passive and complaints are not being handled properly. Not only in the Netherlands is the supervisor failing, because throughout Europe supervisors are still failing to properly enforce the GDPR, according to Max Schrems of privacy organization Noyb.