Now that we’ve covered the must-have types of transactional emails, let’s take a look at five real-life examples.
1. Order confirmation
When it comes to order confirmation emails, you ivory coast telegram screening should aim to communicate as efficiently as possible.
In this example, Zalando gives their customers all the order information they might need. This includes the delivery address, estimated delivery window, order number and date, products purchased, their price, as well as information about Zalando’s cancellation policy.
Even though the email may seem long, all the important information is laid out above the fold or close to the top. If the customer wants additional details, they can learn more by scrolling down. However, they can see the most relevant info as soon as they open the email.
2. Shipping confirmation
Shipping confirmations only lead to a 1.5% conversion rate, they’re still an important element of the online shopping experience.
If buyers haven’t received consistent notifications about their order status, they’re more likely to take time away from your customer service team. It’s also important to quickly respond to shipping delays and adjust your customers’ expectations accordingly.