You can see here how users almost comically avoid viewing any banners.
The point is, humans seek novelty, but are also pattern recognition machines. Your initial marketing strategy will be very effective when your users try it for the first time, but after that, they will learn to filter out your marketing efforts unless they are truly useful more on this later.
It’s bad enough that your own marketing efforts can degrade peru mobile database channel performance, but often once your marketing efforts work, your competitors quickly follow. There are many companies that offer competitive research that studies how their competitors advertise and gives you the information you need to quickly follow their marketing efforts.
For example, with a quick query, I know how much Airbnb spends on search marketing turns out to be millions per year, which keywords they buy ads for, and who their competitors are. And that’s just a free service! Every mature marketing channel has more sophisticated offerings:
Airbnb Search Engine Marketing
Daily advertising budget: $10,638
Keywords: 62,729
Sample ad: Find affordable accommodation starting at $20day. Browse and book online now!
Main competitors: Expediaom, bookingom, hotelsom, Marriottom
They can quickly follow up their marketing efforts and use the same ads in the same marketing channels. This can quickly degrade the performance of a marketing channel as the novelty wears off and click-through rates plummet.