In most cases, this number is recorded as a percentage, but as Nadav Dakner of InboundJunction suggests, you should interpret the number in a way that makes the most sense for your business.
In his article for Kissmetrics, Dakner points out that the following are alternative ways to display customer churn:
Number of lost customers
Customer churn percentage
MRR loss percentage
Customer Churn Analysis
Reasons for customer churn
The reasons for churn can be personal and unique to estonia mobile database each customer, but they generally fall into a few common categories:
price
Price is a common objection for salespeople and customer success managers. If a customer finds a more cost-effective solution to the problem they want solved, they may churn. That’s why it’s important to establish value and customer onboarding so that customers feel the purchase is worth it.
ProductMarket Fit
Poor productmarket fit is a common reason for customer churn, which illustrates the need for close sales and customer service alignment. If salespeople are busy meeting quotas and aren’t motivated to sell to the right customers, the result will be churn within a few months of purchase when customers realize they can’t achieve their goals with your solution.