Prioritize product demonstrations – Prioritize demonstrations over broad lifestyle marketing e., beer on the beach when it comes to conversions. For SaaS software, this might mean screencasts showing the tool in action. For physical products, this might mean a 360-degree panorama of the product followed by a close-up of it in action.
Use closed captions – Never design an ad to work with audio alone. Assume that users don’t have headphones and will rely on video text overlays or closed captions to summarize any non-obvious parts of the video. Facebook offers a handy closed caption feature.
News Feed Ad: Headline
Your ad headline appears below your ad creative.
If you do have copy in your image, consider using this austria mobile database component to provide social proof, such as how many customers you have, who your brand’s customers are, how many app store reviews you have, etc.
Social proof examples:
Used by Zendesk, Salesforce, and Optimizely.
55 stars on the Google Chrome Store!
Over 5000 photographers love us.
If you don’t have these metrics to show off, come up with a secondary selling point:
Clearbit: “The world’s most advanced database of email addresses.”
Kip: “Five-star rated, reviewed therapist.”
Vanhawks: "A faster carbon bike frame."
News Feed Ads: Real URL
This is your real login page URL.