Here are two examples of extended headers:
“Chat with foreigners with automatic translation - makes learning any language fun.”
Or, again, our previous example. Note the purpose of the second sentence: to point out why the first sentence is valuable.
For Website Design Tools – "Visually design and develop websites from scratch. No coding required."
For grocery delivery services - "Groceries delivered in under an hour. Say goodbye to traffic jams, parking and long lines."
For home rental services - "Rent real homes. Experience a city like a true local."
Finally, for contrast, here are some examples of bad headlines:
Bad - "Forest: Stay focused and live in the moment." This finland mobile database is over the top.
Better - "Forest is an app that helps you prevent phone addiction. You can focus on more important things in life."
Bad — “Payments made easy.” There are tons of payment apps out there. The text doesn’t explain why yours is better, or even who it’s unique for — companies, freelancers, buyers, e-commerce sites?
Better — “Accept payments in one click. No coding knowledge required.”
Bad — “Scale your software development team.”
Better — “Incorporate senior remote developers into your team. Get higher quality at a lower cost.”
When I write an ad, I don’t want you to tell me you thought it was “creative.” I want you to find it so interesting that you buy the product.
– David Ogilvie
subtitle
Now that your title explains what you do, use your subtitle to describe the how. People really want to know the how. There's a reason millions of people read Wikipedia.