The Shopify Audiences algorithms begin with a base of knowledge about participating merchants’ stores and matches that against meaningful insights about buyer behavior on the Shopify platform to help identify buyers who are ready to enter your funnel. Shoppers represent every stage of the buyer’s journey, from initial browse to checkout.
Let’s say that one of your merchants sells swimsuits. With an ads platform alone, you could target your merchant’s ads towards buyers within certain demographics or interest areas, but that can only go so far in narrowing targets.
In contrast, when ecuador telegram screening running the same campaign with Shopify Audiences, the platform’s algorithms would look at an array of customer data points to predict future behaviors. For instance, the Audiences algorithms might provide insights based on people who have purchased complementary products in the past.
Shopify Audiences doesn’t replace your clients’ digital ads accounts; it creates an extra layer of insight to increase the precision of their ad targeting.
Ads are still served in the same places. The difference is that now, they’re put in front of the right audience, targeted with greater precision towards audiences based on millions of insights drawn from similar audience behavior across Shopify.