The industry around the store operator always adapts to the current conditions in the market. For almost two decades, the focus was exclusively on the new customer, who was won through a versatile set of marketing measures. Marketers shoveled traffic from all channels and countless pages into the store and converted it into customers. Search engine consultants, Google experts, and content agencies contributed to the fulfilment of this goal. That world hardly exists anymore. Every marketing discipline has become more complicated and more expensive. In the meantime, traffic has had to be refined even more. SEO consultants became conversion optimizers.
A simple look at Google Analytics reveals that the argentina telegram screening most important factor is regular customers. They are more likely to make a purchase, buy more and become more loyal with each subsequent order. Customer loyalty means success in retail. Today, my team and I deal with all facets of customer happiness. We have found that our work on cognitive ease is an important building block for happiness. But we also know that people love stories, remember them, and like to share them with others. We observed what delights and makes people happy when shopping and looked into the psychology of happiness.
This is what the "Customer Happiness Circle" is all about
I would like to share my experiences, thoughts, and theories with you in the regular Customer Happiness Circle at Shopware. It's not about quick to-dos, 10 tips for a better store, or a few pixel optimizations. Customer happiness is business strategy and the monthly blog post is information, motivation and self-coaching.
We developed the Customer Happiness Pyramid to illustrate the best building blocks for inspiring your customers. Each month I will explore one building block, give examples, and set you a task for your team. This way you can have internal discussions, collect ideas, and further develop your company and your online store in a customer-oriented way.