A similar picture emerges when comparing the conversion rates of the individual device types. Unsurprisingly, it's by far the highest for desktop devices, with a global average of 4.2 %. This is followed by the conversion rate for tablets at 3.4 %. The smartphone brings up the rear with 2.2 %.
Shopware-Gastbeitrag_Mobile-Warenkorbabbru-che_Conversion-Rate_EN
Here you can see the average conversion rate by device type durning the second quarter of 2021.
Why do visitors on mobile devices abandon purchases?
There are reasons why mobile devices perform far worse in terms of conversion rates and purchase abandonment. You can counteract some of these reasons by optimizing your mobile shopping experience. Others, however, cannot be prevented altogether.
In addition to the classic main reasons that lead to shopping cart abandonment (for example, too high a price, problems with the payment process and long delivery times), there are several other reasons for mobile shopping cart abandonment.
Mobile price research and product armenia telegram screening research: Many online shoppers use their smartphone to research products and prices, only to resume the ordering process at a later time on their desktop device.
Poor mobile user experience: The mobile user experience is often poor, which is why there is an increase in abandonment – even in the middle of the purchase, such as during the payment process. A responsive design or a website made specifically for mobile devices is only the beginning of an optimized mobile user experience.
Security concerns: Security and trust are central issues in ecommerce. Every online shopper has had negative experiences with dubious providers – or at least heard about them. The smaller displays on mobile devices give you far less room to gain the trust of visitors to your store.
Distractions: Push notifications and incoming calls and messages create an increased risk of distraction on tablets and especially on smartphones, which can quickly lead to mobile shopping cart abandonment.