There is no standard font used here. On the contrary, the font merges perfectly with the overall picture. Even more than this, it nestles into the shape of the products. At the same time, the text refers to the materials used. Ames combines traditional Colombian craftsmanship with modern and timeless design. Without knowing the brand, the customer can easily deduce the products and the values of the brand.
In the ames shop, the colour themes are also very clear. Colombian culture is colourful and diverse. This is also reflected in the colour scheme of the shop. The colours used are belgium telegram screening very strong and bold and provide a pleasing contrast with the products. Key colours are also used to create highlights. The pink used in this case serves as an eye-catcher and automatically draws the eye to the highlighted text. The balanced interplay of shapes, colours, typeface and text effectively communicates the brand's story. This creates an outstanding user experience, which sets ames apart from the crowd.
Shopware 6 Shop ames-colours
4. Keep it simple – try white space
An outstanding user experience is characterised by good guidance through the shop – like a thread running through a story. Colours, shapes and text help to achieve this. But it is important not to overload the visual interface, so as not to overwhelm your customers. In principle, less is more. A conscious use of white space helps to bring more structure into your shop. It helps to separate elements from each other and thus ensure a better overview in the shop to aid the eye. This way you can better distinguish your products and information from each other.
An example of the conscious use of white space is the shop ZURIGA, which was implemented with our solution partner WIZMO.