_With the Shopping Ads with Google integration for Shopware Cloud, you can conveniently launch and manage ad campaigns from the administration panel. In this blog post, we’ll explain how it works, why Google Shopping Ads are so valuable for retailers and also: how to get advertising credit worth up to 120 €! __
Google is not only the largest search engine, but also the largest advertising platform in the world. With its Google Ads brand, Google provides businesses with a multitude of opportunities to get buyers’ attention. For online retailers, Shopping Ads are particularly compelling. You can use them to get potential customers interested in your product offering. Because these ads use smart technology and your products are only shown in relevant search queries, you’re likely to pique searchers’ interest. That’s why this campaign type usually performs well.
Where do Shopping Ads appear?
Potential customers can “window shop” your products, similarly to how they would on a shopping spree in the city centre. A particular Google search displays this virtual shop window on brazil telegram screening the results page. Let’s say a user types in “vintage denim jacket”: Shopping Ads will appear above or to the right of the organic search results.
Why are Shopping Ads so compelling for online retailers?
They have a big benefit: Potential customers are already looking for something in particular, so this is the perfect way to get their attention. Show your potential customers the most important information at a glance, including an appealing product image, even before they click on the ad. Once they’ve clicked on it, they’re forwarded to your product landing page where they can purchase the item. Another benefit of Shopping Ads is Google’s smart algorithm. That’s why these ads are also often referred to as “Smart Shopping Campaigns”. Because of the machine learning process, Shopping Ads are expected to get better the longer you apply them. The algorithm continually analyses and optimises your shopping campaigns.