The traditional store Schnorr based in Frankfurt has been around for almost 65 years, selling mostly tea and spices. It has developed from a small store to an omnichannel business with digital teatime on Instagram. The shopping experience ranges from offline to online offers for enthusiastic tea drinkers with products around tea, spices, handicrafts and other specialties from all corners of the globe. Schnorr's distinctive characteristic is that the traditional business model merges with the online shop in a contemporary way. The store, with its connected warehouse, not only provides advice and handles sales but also handles the shipping process. In one of the three warehouses, unique tea and spice mixtures are manufactured, which are offered both in the online shop and in the flagship store.
“Through the connection of our retail store and online shop we were able to further enhance the service of our traditional enterprise and make our special assortment accessible to our cameroon telegram screening customers at any time and any place.”
Dr. Florian W. Lehner, Schnorr
Furthermore, product management has been significantly simplified by synchronizing the purchasing and sales processes in-store and online. According to Dr. Florian W. Lehner, inventory management is a key factor for Schnorr. It provides an exact inventory overview at any time via smartphone or laptop, thereby simplifying warehouse logistics and ordering processes. The POS sales in the retail store are booked in Shopware just like any online order. Through the central administration of all data in one system, Schnorr benefits not only from more clarity but also from optimal planning of the inventory.