Top SEO Tactics: Page Speed
Google has confirmed that page or site speed is used in its algorithm to rank pages. Fewer crawlers can access pages that load slowly, and therefore fewer pages can be indexed. Page speed is also important to site users. Slower loading times negatively impact conversion rates and site performance. Search engines, when considering page speed, measure time to first byte.
Slower page speed means less crawling and negative australia mobile number list free indexing of the website. Ultimately, page speed is a factor of user experience. Longer loading and waiting times equate to higher bounce rates because longer page load times have been shown to negatively impact conversions.
Site Compression
Use Gzip, the software program intended for data compression, to reduce the dimensions of your current CSS, HTML, and also JavaScript data files that may be larger than 150 bytes. Gzips are not useful for image files. Instead, compress these files using a program such as Photoshop, which will allow you to maintain quality control over your images.
Minify CSS, JavaScript, and HTML
Optimizing your code can significantly increase the speed of your current page. Also removing code responses, formatting, as well as abandoned code. Google suggests applying YUI Compressor for both CSS and JavaScript.
Reduce redirects
Redirects slow down the speed of operation. If the redirect pattern of the mobile site is coded like this
Each time a page redirects to another web page, the current website visitor faces a longer period of waiting for the particular HTTP request-response loop to be performed. The two additional redirects cause the pages to load more slowly each time. These redirects negatively affect the user experience.