Your business must be scalable.
If you can't scale your business, you can't grow.
Scaling means making something bigger.
This is where the strength of the content business comes to the fore again.
There are business models that are difficult to scale.
Imagine you own a car rental company and rent out supercars.
A supercar that you have to buy will cost you 250,000 euros.
If you want to greece telegram screening scale, i.e. rent out significantly more cars, you have to buy more cars.
So you have to invest a lot of money to get bigger.
You will also need to hire new employees to manage the entire operation and people to clean the cars and prepare them for the next customer.
Scaling is not that easy.
Scaling is super easy in the content business.
Once you have created a book, you can print it again and again.
Another model where scaling works really well is software.
You program software once and then it doesn't matter whether you sell it to 10 people or 1000 people.
That's why I love the content business because it's so easy to scale.
Nothing is as easy to scale as media.
It makes no difference to me whether one person or 100,000 people watch my online course .