Use your index finger to increase the results of your content marketing tenfold
A successful content marketing strategy has a specific target group.
If you don't use your index finger, your reader will give you the middle finger.
When I enter a room and ask for help, those present either give me the bird, the middle finger, or the cold shoulder.
However, if I point my index finger at two people and say, "You two with the hat, please help me carry it. I bought pizza for everyone."
Then I immediately found two helpers.
Why?
Because I addressed a specific target group.
(This phenomenon has been hong kong telegram screening scientifically proven. A "call to action" in a group achieves nothing. The psychologist Robert Cialdini explains this further in his book .)
Means for you:
1. Address your target audience as precisely as possible. ("You two with the hat.")
2. Promise a tangible benefit ("I bought pizza for everyone.")
3. Say exactly what the next step is ("Please help me carry it.")
In all three cases you use your index finger – figuratively speaking.
You are as specific as possible.
Danger:
Once your target audience is "everyone", you have no target audience.
Plus: Abstract statements bounce off your reader like a rubber ball.
Here are a few examples of very specific content marketing that is tailored precisely to a target group.