An embarrassing email and miserable marketing
I’ll tell you what the principle is in a moment.
Before I do that, I would like to show you an email that explains the whole problem.
An email that went completely wrong.
I received this email a few days ago:
Why your marketing isn't working.
This email already shows the luxembourg telegram screening following things through its wording:
Dear Daniela has therefore not understood the crucial principle.
The most important principle in marketing is:
First give, then take.
First sow, then reap.
Simple, right?
But as you can see from the email, most people still don't understand it.
To clarify: Daniela is not the only one.
I get emails like this all the time.
Full of “me, me, me”.
Full of self-interest – without considering myself and my advantage.