Also read: Brand positioning? These steps are (almost) always forgotten
1. Determine who to monitor
Of course, we want to focus our attention first on the companies that are actively doing something about marketing. You can do that by using the following tools:
Ghostery: via the Chrome extension saudi arabia number phone Ghostery you can find out which trackers are on the website. Often it means that if a customer has multiple trackers, that they are also doing something about (online) marketing. Fewer trackers often means less priority.
A/B Testing: If you found out in the previous step that your competitor has an A/B testing tool on their site, such as Optimizely, you can use Conversion.com's Optimizely Chrome Extension to track those experiments.
Tagbird: via the Chrome extension Tagbird you can find out if interactions are measured on the website. Turn on the tool, and try clicking on a phone number. If that is measured, you know that they have set up custom metrics and that means that they are at least doing something about marketing. Again, if less is measured, it is probably a less interesting competitor to follow.
Social media engagement: see how many social media followers these businesses have. They may not be far off with their website, but they get their customers from other channels.
For example, if you see from this list that a competitor has no tracking pixels, does not measure events and has no social media interaction, then you can somewhat conclude that this is a party that you do not need to follow.