I feel like this distinction doesn’t get as much attention as it deserves, and other articles don’t touch on how to properly handle each situation for maximum impact.
So I’ll start with how to do keyword research for an existing website and then move on to a new website.
When doing keyword research on an existing website, you have a few intelligence beacons that can give you some clues as to which way to go:
Analyze the data
Ranking data
Contextual Data
Each of these data sources offers its own unique value azerbaijan mobile database when used to kick-start the keyword research process.
Use analytics data
First, assuming you’ve been using Google Analytics, Clicky, or some other third-party analytics platform to capture and record your traffic data, you can look back over the past 12 months to see what brought you:
Highest flow
Most valuable traffic visits that lead to conversions
Using ranking data
You can use tools like semrush, ahrefs, etc. to view your data
Historical rankings
Your currently ranking content gives you instant insight into where direct opportunities are
Keyword Research for a New Website.