This way, this filter will be a little more comprehensive and will cut out more options, including some that are not necessarily bad. Lists Another widely adopted strategy is to divide the options into a list of good sites and a list of bad sites. Good alternatives include domains that are actually visited by your target audience and that do not pose any harm to your company's image.
The bad list includes domains associated with criminal activities or algeria whatsapp data those with a bad reputation. Based on prior study, it is possible to fill the lists with dozens of URLs. Then, when purchasing ads, the media system is programmed to accept the options from the ideal list and reject the options from the other list. It works like a filter.
The interesting thing is that it requires constant learning to identify more malicious sites. In other words, the ideal is to always add new names, in order to still guarantee effectiveness in brand safety. Monitoring dashboard Even with filters and AI support, the company must still maintain strict visual control of its ads. After all, the area of brand safety is very important, as we have already seen, and requires global care.