When these leads are ready to make a purchase, they always look for the brand that offers the best experience, and it is on their side, even when they are not buying.Doritos and the bet on user-generated contentIn this article, we talked a lot about interaction and we couldn't finish without mentioning that it can't just come from your side of the relationship.
User-generated content is a great way to engage your audience as it armenia whatsapp data asks them to take action. With the right encouragement and approach, you can create large, rich campaigns with little effort. Doritos' #CrashFromHome campaign is a great example of this. With the NFL season starting in a situation not seen in the last hundred years, the company asked the public to create its exclusive commercials recorded at home.
Therefore, a digital experience is not just about discovering and consuming rich interactions. It also involves consumer participation in the process. Whether executing traditional strategies or holding online events, you can always ask your customer base to show why they like your company and how much they care about it. After all, a digital experience is not about the technology itself, but rather about cultivating a relationship with your audience in a virtual world.