Every manufacturer or distributor of services

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And goods must constantly look for new ways of distribution, as competition never sleeps and without permanent activity in the market, positions will go to competitors. One of the options for such promotion is BTL marketing.

This stands for below-the-line. All the promotions and events of the BTL strategy are aimed at a very narrow niche, “below the line”, but this is the target audience , and therefore it is important to retain and expand it.

To hit the target, companies use targeted UK cell phone number list advertising, print leaflets for a specific social (age, etc.) group, organize industry exhibitions, etc.

Advantages of working with a narrow target audience:

Maximum effect. The product is advertised directly at the point of sale where potential buyers come in. This makes it possible to stimulate them to buy.
Minimum irritation. Since the advertisement is shown to small groups of users, it, unlike mass advertising on TV, does not irritate the average user who is not interested in purchasing a specific product or service.
Possibility of analyzing the effectiveness. Considering that you advertise the product directly to the buyer, you can understand with high accuracy how many of them ultimately performed the target action.