The world has taken an unexpected turn, people no longer live, work and shop the same way they did some time ago.
Nowadays, people tend to communicate and interact in a more practical way. With the growth of digital communications due to the development of the Internet, a modern space for conversation has been created. Thanks to all these innovations, traditional marketing is already going out of fashion.
It is at this moment that we seek to find modern and fresh strategies such as Inbound Marketing, which consists of attracting, pleasing and involving in a more effective way.
Inbound Marketing has not been around for many years. It was created in 2005 by Brian Halligan and Dharmesh Shah, and in 2009 it became more popular with the contribution of David Meerman Scott. Since 2013, there has been lebanon telegram data a noticeable increase in terms of new marketing strategies.
The difference between Inbound Marketing and Outbound Marketing is that it focuses on attracting users to your company in a natural way, without having to resort to pressure. This method is not very aggressive, like traditional marketing that seeks to chase customers, whereas Inbound Marketing attracts them, to such an extent that it has come to be known as love marketing; whereas Outbound Marketing provides you with advertising and marketing information that is sometimes not of interest to the user.
Inbound marketing, or internal marketing as it is defined in Spanish, allows your users and potential clients to discover you on the Internet and learn about the products and services you offer.
This methodology combines marketing techniques where value is given in a non-intrusive way, unlike traditional advertising. The purpose of Inbound Marketing is to accompany the customer from the beginning of their purchase, until their final transaction. The important thing about this process is that it is friendly, in order to subsequently build customer loyalty.