The report makes it clear

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In the era of information overload, personalization in marketing is a vital factor for brands to gain their own unique space in the minds of consumers.

The correct collection and processing of data is the path that has been marked out for some time and that allows us to create a totally personal marketing strategy.

In fact, thanks to the generation of data everywhere germany phone number list within the digital environment, brands can develop 3 specific actions to improve the personalization of our marketing strategies:

We absorb.

We understand.

We interpret

We see specific and successful cases such as Amazon, Spotify, Uber, Netflix, etc.

We will talk about all of them later.

According to statistics provided by Salesforce Research, in its report “The State of the Connected Customer,” 61% of respondents say that technology is redefining their behavior.




Half of respondents say they are likely to switch brands if they do not anticipate their needs.

75% of consumers expect brands to deliver consistent experiences, regardless of the channel they engage through; social media, website, mobile devices, etc.

Customers expect every touchpoint with businesses to be immediate, personalized and proactive.

So, I would answer that the "blame" or rather the responsibility in this matter is shared 50-50.