When it comes to deciding where to insert

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kexej28769@nongnue
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Joined: Tue Jan 07, 2025 4:33 am

When it comes to deciding where to insert

Post by kexej28769@nongnue »

CTAs on your blog posts, here are four locations to consider. Let's take a look at each one.

First, consider inserting a CTA after the first few paragraphs. To avoid coming across as too forceful too quickly, try adding a passive CTA through hyperlinked text as opposed to using an image. It’s important to include these passive CTAs near the top, because you can’t always rely on your visitor to read your entire post to take the next step. Think about it: Do you read to the end of every blog post you click on? Probably not.

HubSpot tests CTA all the time. From image and text CTAs to the placement of CTAs, we're always looking for ways to improve click-through rates. Interestingly, we found that text CTAs near the top of belarus number data blog posts generate the highest click-through rates—something you'll want to keep in mind and test on your own blog posts.

I recommend linking to pillar pages with CTAs at the top of the page because the content is not gated, meaning you’re not forcing them to give you their email address in exchange for something yet. Instead, you can lead with educational content, which solves the first problem for your reader. Additionally, the pages on your educational site should support one, if not more than one, conversion so that you can help the reader along their journey while gaining their trust accordingly.
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