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Common Causes of High RTO Rates for Sellers
If you are experiencing high RTO rates, then it may be time to identify the root cause of the issue. By identifying the reason for return, you can devise a strategy to reduce its rate. Here are some of its common causes:

Incorrect Address
The delivery address and other related details mentioned by the customer are shared with the logistics company. In many cases, customers enter incorrect addresses thereby resulting in RTO. The address mentioned by a customer is considered incorrect in the following cases:

If the customer provides unnecessary details along with the address, it may confuse and lead to RTOs. For instance, many customers tend to mention different addresses for delivery on weekdays and weekends in the same address field.
At times, the address contains information which is difficult to interpret. They may provide unnecessary instructions to find the location rather than giving a proper landmark.
Spelling mistakes are also a common reason for RTO. Delivery agents often end up at the wrong address because of spelling mistakes. In many cases, they do not find any such addresses at all.
Delivery agents also encounter cases where essential address details italy phone number list such as pin codes, street numbers or house numbers are missing. This makes it hard to locate the customer.
Customer Not Available
If the customer or anyone else is not available at home at the time of delivery and hasn’t assigned anyone else to collect the order, it goes to RTO. The agent marks such orders as “customer not available.”


Invalid User
Sometimes, the customer mistakenly mentions incorrect contact details, such as phone number and email ID. As a result, the delivery agent cannot reach them and fails to deliver the package. After that, the package is returned to its origin, and the customer is tagged as an invalid user.