What are Pop-up emails ?
Email pop-ups are overlays that appear in front of regular website content. They can be small or large , depending on your goal, and usually have an X in the corner so website visitors can dismiss them if they’re not interested in the offer.
More specifically, email pop-ups are designed to collect emails . You offer your audience something of value in exchange for their email address.
We'll discuss the parts of an email pop-up later, but remember that every element matters. If you're not targeting the right audience with the right offer, you won't get conversions.
Simply sending email pop-ups live on your website via Hello Bar won’t automatically improve your metrics. Instead, you need to find the perfect storm of elements to tempt your audience.
Email Pop-up Statistics and Fun Facts
Email marketing statistics are widely available.
According to a study, email pop-ups were 74% more successful on mobile devices than on desktops, so if you want to grow your email list quickly, you should prioritize mobile-optimized pop-ups.
Another study analyzed over 1.1 billion pop-ups and found that the average conversion rate increased from 3.8% in 2023 to 4.01% in 2024.
This suggests that businesses are getting better at creating engaging pop-ups that convert more visitors into email subscribers. The top 10% of pop-up campaigns had an impressive conversion rate of 21.57% on average.
Pop-up registration rate
Image via Wisepops
The same study shows that incorporating an extra step into pop-ups can also increase conversion rates by up to 43%. Implementing vnpay database a two-step pop-up where users click on an offer before entering their email can significantly increase engagement and sign-ups.
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51 Catchy Email Subject Lines That Are Proven to Increase Conversions
Why Email Pop-ups Are Important for Your Business
Email pop-ups can be a powerful tool for expanding your reach, and here are six benefits of using them:
Grab attention quickly: Email pop-ups are effective tools for grabbing users’ attention. While they can be distracting if not used wisely, a well-timed pop-up can gently guide website visitors through the sign-up process.
Complete Customization: You can choose when and how the popup appears – whether on page load, when the user attempts to leave the page, or after a few seconds of browsing. This flexibility allows you to tailor the visibility of the popup to different situations.
Grow your email list: Pop-ups encourage visitors to share their email addresses for your mailing list. One effective strategy using social media pop-ups is to require users to log in using their social accounts. These closed pop-ups allow you to collect more information in addition to their email.