CTR refers to the percentage of your email subscribers who click on a call to action (CTA) in your emails. Click-through rates are notoriously low across industries, but you can improve yours by creating better value through email marketing.
Email open rate
Your open rate is the percentage of subscribers who actually open your emails. As we mentioned earlier, people get tons of emails and consider half of them spam. If your email subject lines don’t entice your audience, they’ll delete your emails without even reading them .
Email conversion rate
Email conversion rate describes the percentage of visitors who take a definitive action based on your email. They may rcs database use your coupon code , buy a product you discounted, or spend money on your website.
ROI (return on investment)
Email has an excellent return on investment for most marketers. It's extremely inexpensive, so even if you only make a few dollars, you can turn your email marketing campaign into a huge revenue stream for your company.
You can calculate your return on investment by subtracting the amount of money you spend on email marketing from the total revenue generated .
Let's say you spend $99 a month on email marketing. In 30 days, you generate $2,000 in revenue from your emails.
That means a return on investment in email marketing of $1,901. Pretty impressive.
What is considered a good email marketing conversion rate?
We know that email marketing is effective.
What is considered a good email marketing conversion rate?
Today's email marketing statistics don't lie. You can use this medium to attract more leads and convert them into customers.
That doesn't mean the numbers are impressive, however.
In fact, recent studies show that the average results of email campaigns across industries are as follows:
Average open rate: 37.72%
Average click-through rate: 2%
This means that just over a third of your subscribers will open your emails and less than 5% will click.
Depressing, right?
However, that doesn't mean email marketing isn't effective. In fact, it's the exact opposite, as we're going to show you with our compiled email marketing statistics.