Find out more about us at…
Prospects at the top of the sales funnel don't always know what they want. They're gathering information, learning about brands, and getting to know your industry.
Using a call to action that invites people to learn more about your company can be very effective . It increases brand awareness and the chances of converting more visitors into customers .
When potential customers are ready to compare or purchase a product, they are most likely to remember your business name.
17. Order now while there's still time
Remember how we discussed creating a sense of urgency earlier? This is often key in call-to-action phrases.
This CTA suggests either a limited quantity of products or a time to take advantage of the deal. Either way, you’re forcing consumers to act now rather than ignoring them or waiting for the opportunity to pass them by.
The “Order Now” call-to-action button below from Starbucks is a great example of an effective CTA. It’s short, simple, and to the point.
Order now
Image via Starbucks
18. Order now while you still have everything in front of you
Shopping cart abandonment has become a problem for businesses, especially in the eCommerce market. You can use a CTA like this to encourage potential customers to complete the checkout process.
If they leave the site, they may lose items in their cart or forget about items they wanted. The CTA acts as a friendly reminder.
You might also like
29 Best Abandoned Cart Email Examples: Increase Sales Today
18 Fantastic Abandoned Cart Email Tips to Increase Conversions
19. Are you in a hurry? Calling…
The sense of urgency in certain industries is felt by customers, not businesses. For example, if you own a home with a lawyer database leaking pipe, you want a plumber to visit your home as soon as possible.
Call to action Phrases with action verbs like this let the consumer know that you are willing to respond to their needs immediately. Perhaps you offer after-hours or emergency services, or perhaps you have a faster-than-usual customer service department.
20. For even faster service, call…
The same goes for this strong call to action. It tells consumers that you act quickly when someone contacts you.
If you want your prospect to send you something via email , this is a great CTA. You can also replace the first verb with “Email” if that applies.
22. Submit your application today
The word “application” can have many meanings. This CTA would work well for a university, career site, internship program, or any other situation where you are looking for applicants.