Strategies for a Successful Black Friday & Cyber Monday Sale

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mstakh.i.mo.mi
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Strategies for a Successful Black Friday & Cyber Monday Sale

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Businesses look forward to the Black Friday Cyber Monday (BFCM) sale events because they offer an excellent opportunity to increase sales. eCommerce stores, such as Amazon, Shopify and Adidas, participate in BFCM sale every year and drive high conversion rates. Statistics reveal that Shopify sellers earned $9.3 billion during the BFCM Shopify weekend in the year 2023, witnessing an increase of 24% from the previous year. However, it is not that easy to achieve such high revenue just by putting up products on sale during this season. Thorough planning and effective BFCM marketing must be done to attract a large consumer base.

In this article, we have shared useful tips to prepare the BFCM Checklist and follow the same to make the most of this event.

Strategies for Black Friday & Cyber Monday
What Is BFCM?
BFCM is a four-day shopping event that starts on the Friday following cambodia phone number list Thanksgiving. A major event for eCommerce stores, it usually takes place towards the end of November. This is the beginning of the holiday season in the United States and people love shopping around this time. Thus, brands offer huge discounts and launch various BFCM deals to attract more customers and drive sales. If you sell in the international market, then this can especially be a good opportunity for you. Reports suggest that during BFCM 2023, Indian exporters on Amazon Global Selling witnessed 80% greater sales in comparison to the usual days. This was 25% greater in comparison to the preceding year.
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