Companies are no longer judged solely by their prices and advertisements and are now observed as a whole. Today, people are not just looking for products and services, they are looking for relevant knowledge, involvement, experiences, values and attitudes. Therefore, just like company management, marketing also needs to be thought of in a broad and dynamic way. But how does this apply to periods of crisis? Marketing as an instrument of understanding one of the main roles of marketing is to locate a company in a market, that is, to know the economic situation, legal issues, partners, competitors and, mainly, the consumers it intends to reach.
We know that crises generate a lot of anxiety and, therefore, especially bolivia whatsapp data in these moments, it is essential to understand the circumstances in order to act as quickly and rationally as possible. An important point that the pwc report also demonstrated is that the ability to gather relevant information quickly and develop a response based on it was fundamental for companies to overcome serious crises.
about marketing beyond products and services, we understand that it is also a solution to maintain the company's continuity in the midst of all types of adversity, even in the face of extreme situations. We understand that the power of business resilience is something very particular, after all, each company lives a different reality, regardless of its size, stage or segment.