Did you know that it only takes 13 milliseconds for our brains to process an image? With attention spans constantly shortening and more messages vying for your ideal customers’ time, it’s important to make the most of your email space with images. Adding one enticing image could be the one thing that connects you with your potential email leads .
Here are some tips on how to use visuals for email lead generation:
Capture attention at first glance: Use high-quality, relevant images that immediately grab attention and connect directly to your email message.
Break up your text: Avoid using large blocks of text as they can overwhelm readers. Instead, use images strategically to break up your content to make it more digestible and visually appealing.
Mobile optimization: A significant portion of emails are opened on mobile devices. Make sure your images are the right size and display well on all screen sizes.
5. Include a Clear CTA One of the biggest reasons users sign up for your email list but don’t convert into a potential customer is because they’re overwhelmed and confused by mixed messages. Your subscribers simply aren’t sure what to do next. Whether it’s “Join Us Today” or “Book Yours,” a clear call to action simplifies the decision-making process to a yes or no question. Here’s one of our favorites from Birchbox:
Birchbox-online-lead generation
6. Do Specific Targeting
Segmentation allows you to group your email list into groups of subscribers with similar characteristics, such as location, age, purchasing history, and more. When you create email content that specifically addresses a specific segment, your subscribers nurse database are more likely to feel understood, so they’ll be more open to hearing what you have to say. Relevance is what sets you apart and improves your open rates, which can generate new customers in the long run.
For example, Knot sent this exclusive offer to a segment of customers who had previously booked their services:
Node segment targeting
Segmenting your audience by demographics allows you to meet them in their everyday lives, whether it’s sending a coupon for their birthday month, a special Mother’s Day gift to the ladies on your list, or a local recommendation like this email to Lyft riders in Chicago.