Web analytics refers only to the universe of web data (sites and pages). Digital analytics covers data from various interactive channels, including websites and web pages, but also mobile, social networks and others. Marketing analytics, in turn, encompasses all data related to marketing, whether from online or offline channels.
? In an increasingly complex and competitive scenario, marketing cameroon whatsapp data analytics tends to be a differentiator. Purchasing journeys have become chaotic, consumers have become more demanding, competitors are more attentive and resources are scarcer. Therefore, companies that know how to use data to understand this scenario, take advantage of opportunities and minimize risks, can have better results.
Below, you will check out the benefits of marketing analytics that can put your company ahead of its competitors:measuring the performance of strategiesperhaps this is the main benefit of marketing analytics: you can monitor marketing performance and know what is going well and what can be improved. This is what allows you to optimize strategies to achieve better results and achieve your goals.