You fail to measure and improve outcomes

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Tracking outcomes provide insight If you want to improve performance and drive powerful change, you need to prioritize outcomes over output. This is because using outputs to measure meaningful outcomes disconnects you from the results that matter. that drive real change; growth, revenue, sales, and customer satisfaction all fade into the background without you knowing.


Going back to the outbound sales team eample, imagine if your germany cell phone number list team’s performance was measured on the number of prospecting emails they sent per day. Your reps could send hundreds of emails per day, to their family and friends, and fail to convert a single lead. Despite poor win rates, management will still class them as “high-performers” because they are making the right number of calls.


See how this can snowball into a big issue? To avoid getting lost in action metrics, train your teams to be accountable for, and pursue outcomes. Eplain why outcomes must take precedence over output. Starting with outcomes also makes it easier to identify and diagnose any bottlenecks costing you revenue or productivity. If reps are emailing 100 leads a day, but are still failing to convert a single prospect into a lead, you know there’s an underlying problem because they are not achieving the outcome.