Saving time, increasing productivity, communicating faster and strengthening customer loyalty - these are the advantages of integrating a professional email marketing solution into other systems. In this guest article, our partner Inxmail explains how email interfaces can enrich a company's success and what needs to be taken into account.
Data exchange in a large system landscape takes place in the background
How to Integrate Email Marketing Applications with a CRM System
Save time and resources and really use your own data
interface solutions
Professional email marketing solutions can be integrated into venezuela phone number list almost any system landscape. The only requirement is the so-called API, an interface for providing or receiving data. Email marketing programs usually have such an interface. Since every system landscape is different, integrations can also have different forms: from simple data exchange in the background to seamless integration into an existing system.
But what all integrations have in common is the great advantage that each specialized application can perform its task and thus synergies are created.
Faster communication
By integrating an email marketing solution into a CRM system, both marketing and sales use the same data: After sending a mailing and corresponding reporting, for example, marketing receives meaningful information about which topics generate leads. Sales can use this to draw conclusions about which topics are most popular with which target group and which mailings have already been sent to recipients. This increase in efficiency and productivity is only possible thanks to the data flow between the two solutions. Of course, these synergies also arise when connecting with other systems.