However, when creating email drip campaigns for new subscribers, keep your messages short. Aim for three or four paragraphs maximum .
You have two options if you need more words to get your message across.
The first is to use images or other visual elements to break up the text. Images make your emails more engaging and increase the chances of them being read.
The second is to split this email into two emails. You can even label them as Part 1 and Part 2.
Time for a quick linguistics lesson.
PS stands for "postscript", which is derived from the Latin postscriptum. Still with us?
A postscript literally means “written after.” In other words, it’s something you attach to the end of an email, letter, or (collectively, the “Site(s)”), and our practices for collecting, using, maintaining, protecting, and disclosing such information. This policy applies to linkedin database information we collect on this site or in email, text, and other electronic messages between you and this site. It also describes your choices regarding the use of, access to, and correction of your personal information. .
A great way to use a PS in an email campaign is to tease the next email you send. It could look something like this:
PS Look for another email next Monday. Well teaches you how to do X. You won't want to miss it!
In this example, we are sending a very simple message to the customer: “ You will hear from us again and we will not disappoint you.”
Plus, it will get subscribers excited for your next episode.
Be personal with your readers
Business doesn't always have to be just about business.
We should never send marketing emails that detail something inappropriate or intimate. But we can share a funny anecdote or a story about a personal failure in a relationship with our audience.
When you open up about your personal life, you create a connection with your subscribers. They can see themselves in your story and know they're not alone.