Have you ever been frustrated in a brick-and-mortar store and left your full shopping cart in the aisle before you left? The same scenario plays out online, where the average cart abandonment rate is 70.19% across all industries.
Unlike a physical store, you don't need to restock items, but you do need a strategy to recapture those potential sales.
This is where abandoned cart emails come in to encourage customers to complete their purchase. However, it is essential to know abandoned cart email best practices.
So how do you write an effective abandoned cart email? That's what we'll cover today.
What is an abandoned cart email?
An abandoned cart email is an automated email sent to a lead who has placed items in their virtual paytm database shopping cart but has left the website without checking out. It reminds them of their abandoned item or items and invites them to return them .
What is the abandoned cart email conversion rate?
Abandoned cart email conversion rate refers to the percentage of consumers who receive these emails and convert on the opportunity to purchase the abandoned items.
According to a recent study, abandoned cart email funnels have an average conversion rate of 3.66% . For some leading industries, such as food and beverage, sporting goods, and apparel, the average is double that.
Avoid people abandoning their shopping cart with Hello Bar
While you can always send an abandoned cart email (and we’ll show you how), it’s easier to prevent people from abandoning their items. Hello Bar can help you reduce lost conversions and save revenue.
A pop-up can work well as part of an abandoned cart email sequence. Create a Hello Bar exit pop-up and then assign it to your checkout page. This way, people reading your blog or browsing your product pages won’t see the pop-up.